Shop the sales: the ultimate guide to AW17 fashion trends

If you’re in need of a little sartorial inspo to get you through the post-Christmas comedown, your wardrobe will thank me for this ultimate guide to AW17 fashion trends. It comes with the added bonus that if you fall in love with any of these trends, thanks to the January sales you should be able to pick up some real bargains which is always a winner!

To provide the most comprehensive guide possible, I’ve personally been through every single look from every single show from the big four fashion weeks (New York, London, Paris and Milan) to whittle it down to the top 18 AW17 fashion trends you need to know. I’ve also organised this roundup into four distinct categories to make it easier to digest: the colours, the prints and design details, the textures and the key pieces. Oh, and just a little FYI, if you do love this one like I hope you will, I’ll be bringing you an ultimate guide to every season going forward.

This season you may be getting a little déjà vu as many of these trends have been knocking around for a while now. I’m firmly of the belief that the more mileage you can get out of new additions to your wardrobe the better, so I’m all for this! That being said, this season took things one step further and produced an overarching mantra of the bolder the better. Head-to-toe looks were absolutely huge across the board and were imagined in everything from checks to florals to pillar box red. From the revival of corduroy, chainmail and the humble tracksuit to a healthy dose of vinyl and feathers, these AW17 fashion trends provide a ton to play with, whatever your vibe.

The ultimate guide to AW17 fashion trends |


T H E  C O L O U R S 



The ultimate guide to AW17 fashion trends | red |

L:R: Givenchy, Fendi, Roksanda, Max Mara, Balenciaga, Giorgio Armani, Oscar de la Renta

Designers have been painting the runways red for a good few seasons now but it’s fair to say that this season no other trend is quite as omnipresent.

Whilst bright pillar box red packed the most punches, the runways were resplendent in every shade of rouge imaginable: from brick reds at Fendi right the way through to deeper wines and burgundies at Yeezy.

Whilst there were some fab individual pieces (see: Balenciaga’s delicious chunky rollneck), this season was all about taking the standout shade to new heights. How? By making the ultimate sartorial statement: donning head-to-toe red, quite literally in most cases. This go-hard-or-go-home look was seen everywhere from Max Mara to Oscar de la Renta but none went as all-out as Givenchy. In their interim collection sans Riccardo Tisci at the helm, every single look was imagined in head-to-toe red!

This is the season of the unabashedly-extra lady in red.


The ultimate guide to AW17 fashion trends | silver |

L:R: JW Anderson, Paul & Joe, Chanel, Wanda Nylon, Paco Rabanne, Balenciaga, Christopher Kane

It was a heavy metal love-in this season with shimmering silver being another shade to dominate the runways.

Chanel’s space-themed collection led the way back to the future, with shiny cracked leather coats and glittery boots. Elsewhere however, Wanda Nylon threw it back to 80s glam in platinum lamé, Christopher Kane plumped for iridescent precision-cut damasks and a smattering of shimmering paillettes whilst Paco Rabanne went in hard on the chainmail, which we’ll get to later.

All that glitters is not gold this season. As far as AW17 fashion trends go, it’s silver for the win.


The ultimate guide to AW17 fashion trends | midnight blue |

L:R: Christian Dior, Loewe, Chanel, Rosie Assoulin, Gucci, Acne Studios, Akris

Midnight blue is the new black and a super easy way to update your wardrobe this season.

Maria Grazia Chiuri made like Eiffel 65 and was really feeling blue this season. It truly was one love as her collection for Christian Dior was blue almost in it’s entirety. In particular, it was a deeper, darker, almost-black hue that dominated Chiuri’s collection, featuring in 50% of the looks she sent down the runway. She was far from alone though, as big names from Loewe to Acne Studios also got in on the inky blue action.

Sumptuous velvet amped up the luxe factor at both Gucci and Dior, whilst Chanel’s magnificent glitter-speckled creations bore a striking resemblance to a star-filled night sky. However, my personal fave was Rosie Assoulin’s breathtaking ruffled number. Now that is how to do a ballgown!

Midnight blue looks were accessorised with black collars, bags, shoes and hats, rubbishing any dated notions of this pairing being a sartorial sin. Well, if it’s good enough for Dior…


The ultimate guide to AW17 fashion trends | 50 shades of brown |

L:R: Loewe, Bottega Veneta, Jil Sander, Saint Laurent, Stella McCartney, Marc Jacobs, Max Mara

Brown was another of the big AW17 fashion trends. I know, brown, hardly groundbreaking but it’s a mainstay most autumn/winters for a reason and this time around it was literally everywhere.

This season was an ode to the humble cuppa, as the catwalks presented this fail-safe colour in a multitude of tones akin to 50 shades of the brew. From the milkiest of lattes at Loewe, to a deliciously strong builder’s tea at Max Mara, right through to deeper espressos at Jil Sander and The Row via every strength in between. Like your extras? Saint Laurent channelled a sumptuous shot of caramel syrup whilst Marc Jacobs plumped for chunky coats reminiscent of marshmallows melted into hot chocolate, a surefire way to satisfy any sartorial sweet tooth.

Whilst 50 shades of brown featured on everything from boots to dresses to slacks, the most foolproof way to inject this winter warmer into your wardrobe is via a timeless cosy coat, an investment you’ll never regret.

However you take yours, this season there’s something to suit every taste. I’ll cuppa load of that please.


T H E  P R I N T S  &  D E S I G N  D E T A I L S



The ultimate guide to AW17 fashion trends | British heritage checks |

L:R: Balenciaga, Fenty x Puma, Ralph Lauren, Off-White, Sara Battaglia, Stella McCartney, Mulberry

It was checkmate this season, as British heritage checks dominated in the print stakes.

The catwalks were awash with a whole host of varieties to choose from. Prince of Wales check (or glen plaid as it’s also known) was a popular choice, as seen at Ralph Lauren, Sara Battaglia and Balenciaga, with the latter featuring the print across a swathe of bold-shouldered coats. Elsewhere, it was both green and yellow tartans that tickled Rihanna’s fancy at Fenty x Puma, Stella McCartney plumped for a tattersall and Off-White went for houndstooths in both monochrome and blue.

In keeping with the spirit of the season as a whole, designers were natch feeling the more-is-more approach in the check department too. Two-pieces were everywhere, both in co-ords as at Stella and multiple check looks à la Mulberry, with some even going in big with three. Virgil Abloh was one of the designers who took the go-hard-or-go-home approach; his opening look at Off-White, modelled by Bella Hadid, was one of my faves of the bunch. Imagined in the most gorgeously bold houndstooth check, he played with proportions by pairing a super-cropped shrunken mac with a high-waisted split skirt, thigh high boots and flashes of skin, for a look that was more sex in the city than country bumpkin.

If you’re wondering how to do checks IRL, I’d suggest picking up a pair of form-fitting (and super flattering!) flared trousers or a great coat in whichever print you’re partial to. Both are totally fail-safe yet standout options that will suit everyone, so I’m sure you’ll find this one of the easiest AW17 fashion trends to work into your wardrobe.


The ultimate guide to AW17 fashion trends | arts & crafts |

L:R: Dolce & Gabbana, Sonia Rykiel, Alexander McQueen, Peter Pilotto, Koche, Acne Studios, Sacai

DIY vibes were everywhere this season, as Art Attack fever swept the runways.

It looked as if many designers had raided the haberdashery section, collectively producing a host of charmingly interesting pieces, each with an abstract yet unique touch. Tapestry needlework with cascading threads was seen at Alexander McQueen whereas ribbons were the call of the day at Sacai. Patchworks were a popular choice, featuring hand-drawn doodles at D&G and imagined in silk and wool at Koche. Sonia Rykiel combined simple denim, tweed and monochrome patches and arranged them in the most delicious way to produce my fave look of the bunch.

I’m a huge lover of abstract art so I personally have a lot of time for this trend, appreciating these pieces more as individual works of art than as super-wearable additions to ones wardrobe, but I completely understand that it may not be everyone’s cup of tea. I don’t anticipate it proliferating the high-street on a huge scale though, unlike other AW17 fashion trends in this roundup, as this trend is less copy and paste and more cut-out and create. However, it’s genuinely inspired me to get crafty and have a go at customising to create something unique myself. Keep your eyes peeled to see how I get on!


 The ultimate guide to AW17 fashion trends | logomania |

L:R: Gucci, Moschino, Miu Miu, Burberry, See by Chloé, Loewe, Fenty x Puma

Logomania is another trend that’s been huge for a long time now and shows no sign of going anywhere anytime soon.

Gucci have been one of the main pioneers in the revival of logomania, resulting in a huge surge in popularity that’s made them one of the hottest brands around. Lovers of their retro bootleg-looking logo, that sent the fashion world into a frenzy, will be excited to see that it’s been reworked for the new season by a collab with graffiti artist Coco Capitán. At Dior, beautiful bags were imagined in their house monogram, that they brought back last season, which I predict will be a huge streetstyle hit. Elsewhere however, it was sportswear vibes at Fenty x Puma and I love how Miu Miu worked their branding into a psychedelic print.

If you’ve been reading my blog for a while you’ll know that I have a real soft spot for Burberry’s house check (see here), so after the smash hit success of the Burberry x Gosha Rubchinskiy menswear collab last June, I was super chuffed to see them going all-out with it in the womenswear this season. I’ve mentioned this before, but a little word of warning: styling-wise, unless you’re purposefully going for a streetwear vibe, make like the runways and stick to the general rule of opting for one key piece to avoid looking overkill.

This season logos were everywhere: from coats to dresses to jumpers, right the way through to tights. If you could wear it, guaranteed someone was putting a label on it. Forget about wearing your heart on your sleeve, for AW17 it’s all about having your brand alliances on your body.


The ultimate guide to AW17 fashion trends | all-out florals |

L:R: Each x Other, Dolce & Gabbana, Joseph, Mother of Pearl, MSGM, Valentino, Paul & Joe

Flower power reigned supreme this season, as an abundance of florals blossomed all over the runways.

This is another of those AW17 fashion trends that was big last season, but was decidedly extra this time around. Florals for AW17 are all about layering up multiple pieces in the exact same pattern for an OTT look, with a host of big names getting in on the action. Roses were a popular choice with Dolce & Gabbana favouring the classic red rose whilst MSGM supersized theirs, depicting them in yellow and white on a bright pink background, and presented them quite literally head-to-toe. It was big and bold at Joseph, as a black background allowed the cream flowers to really pop, whilst Each x Other’s watercolour offering provided a softer take.

However, the award for the most co-ordinating pieces in one look is jointly shared by two brands who each combined a whopping four pieces to brilliantly extra effect: Paul & Joe, who opted for ditsy florals, and Mother of Pearl, who imagined theirs in sumptuous brocade.

This season really is about going all-out, how many pieces would you layer up?


The ultimate guide to AW17 fashion trends | deconstructed |

L-R: Proenza Schouler, Joseph, Monse, Erika Cavallini, Ports 1961, Paco Rabanne, ADEAM

The runways were awash with deconstructed silhouettes which upped the intrigue this season.

From cut-outs at Proenza Schouler and Ports 1961 to asymmetric hemlines at Monse and Paco Rabanne, for AW17 it was all about keeping things interesting with a real focus on creative craftsmanship. My personal fave this season was Erika Cavallini, who skillfully reworked Burberry trench coats into cascading-hem skirts to great effect.

This is another one of those AW17 fashion trends from the runway that is unlikely to translate onto the high-street en masse, but it’s prevalence cannot be ignored. Would you be up for a bit of decon in your life?


T H E  T E X T U R E S



The ultimate guide to AW17 fashion trends | vinyl |

L:R: Christopher Kane, Saint Laurent, Joseph, Lanvin, Ellery, Ralph Lauren, Tom Ford

Glossy vinyl is the new leather, as it dominated the catwalks this season.

Discovered by mistake in 1926 and later brought into high-fashion in the 60s by the likes of Pierre Cardin, Paco Rabanne and André Courrèges, vinyl was the perfect material for creating the futuristic looks that were hugely popular in the decade. At the same time in England, it became synonymous with the mods as Mary Quant utilised the fabric to create the wet look. Later, it was beloved by 90s legends from Shania Twain to the Spice Girls and has enjoyed a colourful history in festishwear, but fast-forward to more recent times and it started to make waves amongst the fashion set in late 2016. This season however, it was absolutely everywhere.

From outerwear to dresses to trousers to shoes, there was little that escaped a vinyl iteration. Colour-wise, black was the most popular in the choice, as seen at Saint Laurent, whilst pillar box red, as at Christopher Kane, came a close second. Head-to-toe looks were seen from Tom Ford to Lanvin, with the latter even imagining a two-piece suit in the material. However, the one piece to crop up the most this season was the vinyl mac. It was seen in a more conventional black at Tom Ford but also in red at Ralph Lauren and rust at Joseph. My fave piece? I’m personally in love with Ellery’s white contrast stitch, exposed-zip kick flares. How amazing are they?!

If you read my blog or follow me on Instagram you’ll already know that I’ve been in love with vinyl for several seasons now (see here, here and here), but this unique texture is still one of my fave AW17 fashion trends regardless. I’ve waxed lyrical about why I love it before (see here), but in a nutshell I just find it super flattering, I love how much of a statement it is and there’s just something about it that makes me feel amazing. Give it a go and you’ll defos see for yourself!


The ultimate guide to AW17 fashion trends | double denim |

L-R: Marc Jacobs, A.P.C., Stella McCartney, Christian Dior, Calvin Klein, Off-White, Public School

Who doesn’t love a bit of double denim? It’s always a winner but when Dior gets in on the action, you know it’s bound to be huge.

Clean lines, boxy shapes and crisp colours kept silhouettes modern and a far cry from the eyesore that was Britney and Justin’s infamous date look circa 2001. Aside from that, there were no rules. Jackets fluctuated between the super-cropped, as at Off-White, to the longer line as seen at Marc Jacobs. Jeans followed suit in their non-uniformity, ranging from flared at Stella McCartney to bootcut at Calvin Klein to slim fit at Public School. Co-ords didn’t just consist of jeans either, as mini skirts and jumpsuits also made appearances.

Details-wise, contrast stitching was one of the biggest themes that cropped up time and time again: at Dior it was white stitching atop baby blue denim whilst Stella opted for orange on dark indigo. Elsewhere there were shearling-lined jackets at Marc Jacobs, exaggerated shoulders at A.P.C. (which I love!) and two-tone colour-blocking at Public School.

However you like your denim, double up this season for the win.


The ultimate guide to AW17 fashion trends | feathers |

L:R: Chanel, Sonia Rykiel, JW Anderson, Prada, Elie Saab, Balenciaga, Julien Macdonald

Perhaps the most frivolous of AW17 fashion trends but super fun nonetheless, feather fever swept the catwalks this season sending the fash pack into a frenzy.

Feathers in fashion date back to the 11th century but in more recent years they enjoyed particular popularity amongst the flappers in the 20s and became synonymous with old school Hollywood glamour in the 50s. However, after being commandeered first by showgirls and later by hen parties, they’ve earned something of a bad rap somewhere along the line. This season though, they’ve ditched these associations to become more fash than trash.

Prada, who plumped for plumage last season, went all-out with it this time around as Miuccia added ostrich feather trim to everything from shoes to dresses in a host of colours from coral to turquoise. She even went as far as to create bonnets which she completely covered in the stuff! It was boudoir vibes at Sonia Rykiel and Elie Saab, as the latter’s marabou-trimmed skyscraper platforms offered a nod to the sex kitten glamour of the 50s. At Chanel and Julien Macdonald however, pitch-black plumes added an opulent touch to evening wear.

Going beyond extra AF, Balenciaga’s who with a floor-length gown and matching bag, with every inch of both covered in fluttering feathers. Whilst I don’t predict this one catching on IRL, I expect to see a ton of marabou-trimmed pieces hitting the high-street for a more wearable and affordable take on the trend. The perfect choice for partywear if feathers tickle your fancy.


The ultimate guide to AW17 fashion trends | corduroy |

L:R: Prada, Dondup, Nina Ricci, Paul & Joe, Marc Jacobs, Ermanno Scervino, Kenzo

Whilst designers drew on a whole host of decades for inspiration, the resurgence of corduroy turned the catwalk into That 70’s Show.

 Once the preserve of greying geography teachers, the humble cord has been given a high-fashion makeover this season. Marc Jacobs’ whole collection was an ode to 70s hip-hop and a standout for me personally; as the models strutted down the runway looking super cool in shearling-trimmed stone jackets, it made me see this previously overlooked material in a new light. Elsewhere, high-waisted cord flares were seen everywhere from Prada to Paul & Joe, in a host of colours from burnt orange to teal.

The monochromatic cord co-ord was the call of the day, as designers favoured working this hardwearing fabric into a full look. Most kept their corduroy plain, eschewing embellishments in favour of simplicity, although Kenzo broke away from the pack and emblazoned theirs with “geo-tiger” stripes created from beadwork. However, Nina Ricci and Ermanno Scervino both took the co-ord one step further with 3 piece sets that included outerwear, with the former opting for a bright cyan blue whilst the latter plumped for arctic white and added a matching fur collar to up the luxe factor. My personal fave though is Dondup’s cropped, boxy jacket teamed with a flare which is a delicious pairing that I find the most wearable of the bunch.

Whilst this trend is not one I’d ordinarily champion, I’m intrigued to see if I can make it work with my own style. Would you cop some cord?


The ultimate guide to AW17 fashion trends | chainmail |

L:R: Aquilano Rimondi, Paco Rabanne, Versace, Gucci, Julien Macdonald, JW Anderson, Prabal Gurung

With chainmail being a breakout trend for AW17, who needs a knight in shining armour when this season you can dress the part yourself.

First brought into high fashion by Paco Rabanne in the 60s and later a 90s IT girl fave, that subsequently became synonymous with the decade, the catwalks became a battlefield this season as chainmail reigned supreme. I’ll go out on a limb here and say that I’m certain that Kendall Jenner played a part in designers’ obsession with chainmail this season, owing to her 21st birthday outfit in late 2016. Kendall’s inspiration came from the noughties though, with her outfit the spit of the one Paris Hilton wore for her 21st way back in 2002.

Chainmail has become a house signature at Paco Rabanne so it comes as no surprise that they led the way, using the material in the season’s most popular silver, as well as in black and gold, across stunning asymmetric hem dresses. Versace and JW Anderson also followed suit with mesh iterations of the trend, with the former diverging from the pack by opting for a gorgeously bright yellow gold, whilst Aquilano Rimondi offered the most realistic take by painstakingly sewing hundreds of rings onto a dress in the most outstanding triumph of craftsmanship. Elsewhere however, sequins were a popular choice to project that chainmail vibe, as seen at Julien Macdonald, whilst finely woven threads were used to create a softer take at Prabal Gurung and Gucci’s crystal bodysuit stole the season.

You may not be headed into battle anytime soon, but with these chainmail offerings there’s no excuse not to look fierce. Well, if it’s good enough for Kate Moss, Naomi Campbell and Kendall Jenner…


The ultimate guide to AW17 fashion trends | all the sheepskin |

L:R: Balmain, Burberry, Monse, Proenza Schouler, Chloé, Dsquared2, Coach 1941

Whilst sheepskin for fall might not be the most original, nevertheless it was everywhere and the most cosy of AW17 fashion trends without doubt.

There are over 100 different types of sheepskins, or lambskins as they’re also known, and the catwalks were awash with a whole host of examples, predominately imagined into outerwear. Shearling, characterised by a clipped fur surface on one side with suede on the other, was seen at a myriad of big names from Balmain to Coach 1941. Ordinarily the suede side is worn outwards however inverted looks were seen at Burberry, whose oversized number looked beyond snuggly. Elsewhere, Chloé utilised mouton lambskin, a sheared sheepskin that’s been treated to make it straight, to create the most sumptuous looking bomber jacket whilst Monse opted for mongolian, which is characterised by it’s long, wavy and silky hair, to create super fluffy collars and cuffs. However, my fave piece of the lot has to be Proenza Schouler’s lacquered leather coat with it’s curly shearling trim, isn’t it stunning?!

Like a great camel coat or the perfect blue jean, sheepskin is truly timeless; taken care of properly it will last you for years, so investing in some stunning outerwear that you love is always a great shout. Don’t have the budget for a designer piece? If you’re after the real deal then you can find a ton of amazing vintage pieces online for an absolute steal. If faux is more your bag, the high-street always comes up trumps with a huge variety of budget-friendly alternatives, often in a host of fun colours. Whatever your taste in colour, cut and price point, be a fox in sheep’s clothing this season and beyond.


T H E  K E Y  P I E C E S



The ultimate guide to AW17 fashion trends | the tracksuit |

L:R: Chloé, Marc Jacobs, Opening Ceremony, Ashley Williams, Y Project, Fenty x Puma, Yeezy

The humble tracksuit was the breakout sportswear star of the show this season. It was all about donning a matching set and whilst comfort was key, heels were thrown on across the board to avoid slipping into roadman territory.

With plenty of different iterations to choose from, there was something to cater for every taste in trackies. The classic zip-up was seen everywhere from Marc Jacobs to Fenty x Puma; the former plumped for a 70s hip-hop vibe whilst Rihanna singlehandedly brought back velour tracksuits and snap-button bottoms, late 90s/early 00s faves, at the latter.

For the lovers of luxe, Chloé gave the shell suit a high-fashion makeover by using sumptuous suedes and buttery leather detailing whilst super silky textures reigned supreme at Opening Ceremony. Top-wise, the half zip pullover was a popular choice; Yeezy emblazoned Adidas’s signature triple stripes across his designs for a more OG take on the sportswear staple. For those that love their sweats, cotton co-ords for cosying up in were seen at Ashley Williams and Y Project, offering an even more casual vibe still.

The most relaxed of AW17 fashion trends, the matching tracksuit is the co-ord to be seen in this season. I’ll have one for every day of the week please!


 The ultimate guide to AW17 fashion trends | the power suit |

L:R: Victoria Beckham, Isabel Marant, Erika Cavallini, Jil Sander, Escada, Bottega Veneta, Ellery

On the other end of the spectrum, the catwalks also meant business this season as masculine tailoring came to the fore.

A slew of power suits strode down the runways, producing the overarching trend of a slouchy fit topped with exaggerated shoulders. Whether single-breasted as at Isabel Marant or double-breasted à la Victoria Beckham and Ellery, this season’s shape is boxy and unapologetically androgynous. Colour-wise, aside from AW17’s big ones, suiting was also imagined in a palette of softer, muted tones that ranged from lilac to mint.

Wear it IRL with a pair of trainers to add a streetwear edge that will up the nonchalance and make you feel the business.


The ultimate guide to AW17 fashion trends | the puffer |

L:R: Unravel, Vetements, Sacai, Kenzo, Fenty x Puma, Balenciaga, Tommy Hilfiger

The puffer is yet another one that has been doing the rounds for a while now but, if the catwalks are to be believed, it’s here to stay for the foreseeable.

For AW17 there was only one rule: this season only big puffs are allowed to the puffer party. Length-wise it was anything goes, from the super-cropped at Fenty x Puma right through to cocooning calf-length at Tommy Hilfiger. Kenzo and Unravel hit two AW17 fashion trends in one, offering their puffers in vinyl and pillar box red, respectively, whilst Balmoral-vibes were the call of the day at Balenciaga.

The most practical of AW17 fashion trends, pick up a puffer and you’ll be both toasty and trendy, which is always a winner in my book.


If you follow me on Instagram (and if you’re not, I’d love to have you!), you’ll know that my favourite AW17 fashion trends this season are those that have been kicking about for a while now: red, vinyl, logomania and the puffer, of course! I’ve been wearing them to death and whilst I’m not over any of them just yet, I’m excited to try more out and have fun interpreting them in my own way. Before this season just the thought of corduroy made me want to vom but in the wise words of the Beibs, never say never…

Which AW17 fashion trends have been floating your boat and which ones do you fancy giving a try? Let me know in the comments below, I’d really love to hear what you think!

LL x

PS. I’m currently compiling a mega SS18 roundup, so keep your eyes peeled for that one soon!



  1. James Edwards
    January 10, 2018 / 8:28 pm

    Anna Wintour called, she wants her talent back!
    This is so slick 👌

    • The Lizzie Lloyd
      February 14, 2018 / 3:37 pm

      Thanks so much lovely, so glad you liked it!! xx

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